SheXSW: SuperWoman Records at SXSW

The SuperWoman Records SheXSW event at SXSW was a dynamic celebration of talent, empowerment, and community – bringing together emerging women artists for a day filled with music, creativity, and connection. The event featured live performances and unique activations, like the "She Got Flow" recording booth, where attendees could step up and record their voices in a professional setting, capturing the spirit of the event.

"The Sony speakers, headphones and microphones greatly enhanced the event by powering our She Got Flow activation, which featured our mobile studio experience," explains Cat Carter, CEO of SuperWoman Records. "These high-quality tools allowed artists and attendees to record vocals, create on the spot, and truly immerse themselves in the creative process."

During the activation they utilized the Sony MDR-7506 headphones and Sony C-80 microphone to record, and had a pair of Sony ULT Field 7 Wireless Speakers on hand to pump out powerful sound. "The gear brought a professional feel to the setup, making participants feel seen, heard, and valued," she says. "It transformed the activation into an interactive, high-vibe space where artists could shine and the audience could witness raw talent being captured in real time."

The significance of this event to both the artists and the organizer is deeply rooted in empowerment, visibility, and community. For the artists, it’s a powerful opportunity to showcase their talent, connect with new audiences, and gain industry exposure in a space designed to uplift and celebrate them.

"The best part of the event was seeing the artists perform, gain exposure, and truly build a sense of sisterhood with one another," Carter adds. "Watching them uplift and support each other while sharing their gifts with the world was unforgettable. Partnering with a platform that values innovation and community like SoundClub feels like the right step to grow our impact and continue building a powerful, supportive ecosystem for emerging talent."

Hosted by: SuperWoman Records