For The Artist
Style meets sound with LE SSERAFIM and the 1000X series
When Sony Electronics designed the new 1000X in Smoky Pink, we knew we needed the perfect brand representatives to launch it. Instead of one, we got five: K-pop group LE SSERAFIM who quickly rose to fame after their 2022 debut, captivating audiences with their performances and elevated style. Their latest single, "Crazy," featured in the 1000X launch video, is climbing the charts.
An otherworldly partnership
To keep the creator's vision at the forefront, the collaboration video was filmed in Korea and takes direction from LE SSERAFIM's "Crazy" EP. By fusing the futuristic elements of "Crazy" with the essence of 1000X Smoky Pink, Sony and LE SSERAFIM crafted a piece that embodies their partnership.
Choose between the WH-1000XM5 Headphones or WF-1000XM5 Earbuds in Smoky Pink for our best noise-canceling technology, delivering unrivaled sound and unparalleled style.
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